From Soft-Launch to Success: Lessons from Developing Gardenscapes 3

In just half a year, Gardenscapes has evolved significantly, boasting 29 types of mechanics across 1,300 levels. As the team responsible for match-3 gameplay in this popular mobile game, we've learned valuable lessons about the importance of simultaneous development and forward-thinking problem-solving.

When we soft-launched Gardenscapes in 2016, we had a more modest 16 kinds of mechanics across 300 levels. Since then, we've achieved significant milestones that have shaped our approach to game development. These milestones are crucial for understanding the evolution of Gardenscapes and the challenges we faced along the way.

One of the most fascinating stages of match-3 game development is creating new elements. This requires careful consideration of gameplay mechanics, level design, and user experience. At Playrix, I'm responsible for overseeing the creation of new elements in Gardenscapes, ensuring that they enhance the overall gaming experience without disrupting the balance of the game.

In our presentation at White Nights St.Petersburg, we'll delve into the details of these development milestones, exploring how analytics and A/B testing played a crucial role in shaping the game's success. We'll also examine the key challenges we faced and how we overcame them to deliver an engaging and addictive match-3 experience.

By examining our journey from soft-launch to success, we hope to share valuable insights with fellow developers and gamers alike, highlighting the importance of collaboration, adaptability, and a commitment to continuous improvement.

Gardenscapes 3 playrix